A brand name carries with it intangible value inherent which can translate into a higher average daily rate, a positive image, or a higher market share. In order to maintain that value, the brand must ensure that there is consistency in the guest experience no matter where in the world the branded hotel is located. This is where the interaction between the brand standards and the hotel management agreement comes into play! Our article in this week's Hotel Business Review, What's in a Name - Everything! How Brand Standards Play into the Hotel Management Agreement, will focus on what brand standards are, and how a hotel owner knows if it is "measuring up" and maintaining brand standards - and in fact complying with the obligation to operate the hotel in accordance with brand standards. READ MORE

When it comes to luxury, nobody is under the misapprehension that a Ford, as good as it is in its context, can be passed off as a car that would cost $100,000 because it is built of the finest materials and is designed with a host of features that would warrant such a price tag. The same goes for a hotel: as good as Hiltons are, for instance, few if any of them are rated as five stars/diamonds for the simple reason that their furnishings and appointments are not so designed. So while the obvious features visible to the naked eye are clearly evident and determinable as to their quality, the less visible but no less palpable features of service levels receive less scrutiny when it comes to assigning quality. READ MORE

Leading multiple generations in the workforce is a challenging responsibility, but a true leader will take time to listen, learn and understand what is needed. Knowing key generational traits, values and characteristics will help any leader gain a better perspective on how to adapt and lead various age groups in the workplace. Most importantly, understanding what motivates each team member and then providing constructive and personalized feedback will foster open communication so goals and dreams can be achieved. READ MORE

As we move forward in the highly competitive hospitality industry, Four Seasons finds itself holding a position of leadership in customer service and satisfaction. Through our hotel's dedication to innovation and top-of-the-line service, we fulfill our pledge to deliver the most dynamic experience a guest can receive. We are constantly thinking of new and exciting ways to reinvent five- star service, and we will continue to strive for excellence in every aspect of our business to generate a loyal, lasting customer base. READ MORE

Corporate social responsibility (CSR) or sustainability? When comparing them, the one difference that is primarily pointed out is that sustainability includes a commitment to protecting the environment, in addition to community and economic success, whereas traditionally, CSR does not include an element about sustainability. Today that seems to have changed because there are several lodging companies practicing CSR that do include sustainability as one aspect of CSR. This blurs the line even further for making a clear distinction between the two. Which one is best for you? READ MORE