
In the age of digital RFP's, face time with prospective clients has significantly decreased. Planners want to do business with people they know and trust, yet have limited availability to foster these relationships with their suppliers. The importance of face-to-face exchanges cannot be underestimated. An amazing amount of communication, up to 93%, is done outside of spoken words. Body gestures and tones, which cannot be seen or heard over the phone and through email respectively, play a very important role in the overall conversation. Research for “The Future of Meetings” revealed that networks and relationships were easier to build and ultimately stronger when forged in person. READ MORE