HOTEL BUSINESS REVIEW

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Paulo   Salvador

Travel and travel security standards have changed tremendously in the past several years. People travel more, visit more remote destinations, and yet they expect a higher level of safety than ever before. This need for security is especially prevalent in group business. When planning an event, meeting and event planners need to consider myriad security aspects - ranging from personal travel safety to a destination's security status and more. In this article, Paulo Salvador, Worldhotels' Global Vice President Marketing and Sales, identifies trends and key security standards for group business and gives insight into how Worldhotels ensures these standards. READ MORE

Andrew  Abram

The conference and events division and the often-associated group business play a key role in operating a successful hotel, and the evolution of this segment is critical to develop both market share and yield. The segment also contributes profit to a number of revenue centers within the business. READ MORE

Russ Horner

There are no federal or state laws that require you to offer occupational training to your employees, but by law, employers have a responsibility for the safety and health of all employees. Providing a safe work environment includes the obligation to provide safety training specific to an employee's job duties and potential workplace hazards. In many of the hotels we work with, employee training is often forgotten about because there just is not enough time. If you are already allocating time and resources to required safety training, it won't take much effort to add concise water conservation training to your repertoire. READ MORE

Michele  Walters

For decades, hospitality has taken a backseat to other industries when it comes to advancements in technology. Now the industry is about a decade behind in its use of analytics and Big Data to create impactful innovation that lead to new levels of revenue and profit. This problem will only get worse as it becomes almost impossible to lure analytical talent to the hotel industry. Introducing the solution - the Hotel Data Scientist profession. READ MORE

Cindy Woudenberg

Not long ago hotels could survive without producing content, but over the last several years, hotels had to engage in and play in the marketing space of social media, online public relations, blogger relations, and article and email campaigns. Hotels have had to become even more active in digital marketing, and even that has changed tremendously in the course of a few years. The onslaught of information for customers has now forced businesses to have to become even more creative, more engaging and entertaining. Hotels have had to fight for their brand and engage with the empowered and entitled customer. READ MORE

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