HOTEL BUSINESS REVIEW

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Arthur Spaulding, Jr.

One issue that has long tormented developers of condominium hotels and fractional interest programs is whether or not the availability of a rental management program to buyers of condominium units or fractional interests transforms a real estate deal into a security. The recent Ninth Circuit Court case, Salameh v. Tarsadia Hotels, sheds useful light on that question, concluding that no security was present where the rental management contracts were signed by buyers of condominium hotel units anywhere from 8 to 15 months after the sales agreements were executed and there was no allegation of co-promotion of the two programs. READ MORE

Paul van Meerendonk

In the digital age guest feedback is becoming even more important, as recent research suggests that not only does social media have a relationship with lodging performance, but that it also impacts the behavior of consumers. Hoteliers need to make sure they are not only asking their guests for feedback in the traditional manner, though guest surveys to help improve a properties offering, services, but they also need to monitor social media for unsolicited feedback through reviews and ratings so that they can help determine their property's pricing power and pricing strategies in the future. READ MORE

Jennifer Dunphy

With so much to offer and so little time (and even less budget) to go around, hoteliers find themselves questioning the suitability of certain social networks for their hotels. Should you include YouTube, Pinterest & Instagram? Do you really need to be on each and every network? Would video marketing appeal to your guests? Which social networks are falling off the radar? And what are the hot trends these days? Considering that social media sharing is quickly becoming one of the most important factors in organic search engine rankings, you would be remiss to ignore the latest trends and how they may impact your hotel. READ MORE

Michael Koethner

There is a silent but very powerful movement happening in the back office of the hotel, wellness and spa industry, and it will awaken and shake up all organizations and companies around the planet like never before. The aristocratic and hierarchical type of leadership, as it was practiced from the early 1900's until very recently, is ancient history. Companies and organizations that still work with the model of the 1900's set themselves up for failure and collapse. The new leadership paradigm will be very beneficial for any company and glorious for the individual. Compassion and deep understanding of each individual's needs and capabilities, will guide the entire new workforce. READ MORE

Trevor Stuart-Hill

Like forecasting, distribution and inventory management, pricing is an integral part of the revenue management process. The challenge facing most properties is how to go about setting prices that support stated organizational performance targets. This article explores the six foundational building blocks that should be carefully considered before attempting to establish a pricing strategy. READ MORE

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