According to Deloitte's forecast on hospitality trends in 2013, the hospitality sector will face the need for strategic considerations due to heightened competition and the pressing need for brand differentiation. This is evident in the ever-changing landscape of hotel marketing. Hotel marketing is driving outreach to their current customer base and prospect opportunities through loyalty programs, traditional advertising, experiential and now more than ever, co-marketing. READ MORE

The internet era of empowered consumers and pricing transparency has forced Revenue Management (RM) in hospitality to evolve from an application of airline-based yield management to a demand generating role that is critical to top line growth. This evolution has resulted in new price optimization capabilities that have gone from concept to industry standard in just three years, and in tighter integration between Revenue Management and Marketing to create personalized packages and promotions. In this era of big data, RM innovation will be imperative to winning in hospitality. READ MORE

Most hoteliers list more than one type of room for sale on OTAs, most often with different prices for each. Pricing by room types makes perfect sense in the offline channel, where your reservations agent can explain the differences between each room type and where consumers are less likely to be comparison-shopping. But by pricing your rooms by room type on the OTAs, you could have a negative effect on your revenue. This article examines what makes pricing by room type so ineffective and specific suggestions on the best practices for pricing rooms in the online channel. READ MORE

With hundreds of distribution channels and many more to come, what is channel management all about and what should be your primary objectives? These are the deliberations of our revenue management and WindsurferCRS leadership teams at a recent Sceptre Hospitality Resources innovation meeting. Together we came up with three things hoteliers should know about channel management: Know the Facts; Get Connected; and Monitor Costs. READ MORE

Last year, Google Travel found that 25 percent of all online searches for travel came from a mobile device. eMarketer predicts that this figure will jump up to 40 percent by the end of 2013. With smartphone users' limited time, attention span and screen space, hoteliers have to adapt, taking any friction out of the equation, and make the website experience seamless and easy-to-navigate. This article examines the different types of mobile websites and provides insight on how to make your site more user-friendly for potential customers. READ MORE