Apps are cool, so the lure of having an app for your hotel is understandable. Some hotel marketers, however, contemplate using a mobile app as a replacement for their website, or in lieu of optimizing their website for mobile devices. A decision like this assumes there are enough guests using mobile app stores to book travel to make this a wise decision, which is flat-out not true. The reality is that guests use the mobile web much more often than they use apps, and the kinds of apps guests use are almost never hospitality apps.  READ MORE

Tech-savvy travelers want to stay connected to their favorite content, and their hotel choice may be predicated upon their ability to connect quickly and easily. To meet growing demand for connectivity, hotels are increasingly complimenting their Wi-Fi networks with Distributed Antenna Systems (DAS) to ensure that consumers have the best possible experience. DAS systems allow carriers to keep their customers connected, and a combined Wi-Fi and DAS network can free up additional carrier cellular capacity for networks in high demand locations. Learn more about how these complimentary networks may help hotels cope with data demand, and prepare for the future. READ MORE

Currently, we are living in a digital era filled with apps and mobile devices. Since 2011, mobile devices, including smart phones and tablets, have outperformed PCs in terms of sales. In 2007, when Steve Jobs introduced the “iPhone”, it revolutionized the smart phone industry. The iPhone became the catalyst for the technological change. Since then, mobile applications have exploded. To this date, there are more than one million apps available through the Apple store and another million on the Android Google play store, which are now available for almost everything. READ MORE

Access to Wi-Fi is now a make-or-break criterion by which travelers choose a hotel, and this is creating a challenging situation for the hotel industry to solve. Guests demand Wi-Fi access at hotel properties, yet don't want to pay for it - they feel it is a requirement for the hotel operator to provide, just like electricity and water. READ MORE

Mobile is empowering the guest and helping hotels engage on a more sophisticated level. Guests want control of their experience, mobile provides them the confidence to engage in their own time while giving the hotel a platform to communicate their offers. This immediate connection is reducing costs of operation and guest services, while removing age-old traditional operational processes that disrupt a smooth guest experience. Mobile will change the delivery of internal hotel services, and the staff skillset will need to change to meet these demands. READ MORE