
The first three words in real estate are location, location, location. A hotel property inevitably prospers based on its location to nearby elements and attractions. A major city center, national park, shopping outlet, theme park, or convention center can be counted upon to fill a lot of room nights and buoy occupancy. In a vacuum, you need nothing more than a great location. Of course, the real world is different. There is competition galore, especially in the best locations. How do you ensure that you have captured your fair share of the market? It's all about your amenity mix. READ MORE