
The mobile revolution has changed consumer behavior dramatically. With technology infused into the DNA of modern travelers, the hospitality industry has been under tremendous pressure to match the pace. Easily available public information coupled with guests' increasing demand for the perfect user experience has thrown a challenge that many hoteliers are finding difficult to cope up with. The hotel marketplace is tumultuous and new technological services are being introduced everyday. Evaluating and interpreting these changes and adapting them to their businesses are a constant struggle for hoteliers. So how do hotels attract these ultra-connected guests effectively? READ MORE