The term “Farm to Table” was created back in the 1970's by chef Alice Waters at Chez Panisse in Berkeley, California. Since then, the term has become popularized across the country in restaurants and dining establishments. The “farm to table” movement has now become the norm across the nation and the restaurant and hospitality industry has made it a point to implement local and sustainable practices into their establishments. People are now paying attention to where their food is coming from when they serve it at home, and they expect the same thoughtfulness to be applied while on vacation or out to dinner. READ MORE

In the years following the recession, travelers, both business and leisure, have increasingly gravitated toward more casual, “live like a local” experiences, and away from formal and elitist environments. It is important for hotel executives to consider how this trend can be applied to on-site food and beverage concepts. Creating a comfortable, come-as-you-are environment in restaurants frequented by transient customers means achieving an inviting atmosphere without trading down on quality and overall sophistication. When done correctly, a casual food & beverage concept that delivers exceptional and authentic experiences to visiting guests and locals alike can be a huge boon to hotel businesses. READ MORE

Any hotel that has a high revenue-generating website and a strong digital marketing strategy that drives direct online bookings needs a great hotel digital marketing agency behind it. It's challenging to find a good digital marketing partner these days. As more and more companies join the market as 'experts in hotel website design and digital marketing,' hoteliers are faced with a difficult decision. With serious revenues at stake, here are some questions to consider when deciding on who to partner with, or whether or not to stay with your current agency. READ MORE

An increasing number of hotels are responding to growing global demand for health and wellness and are catering to the physical and psychological needs of guests while promising enhanced wellbeing - benefits that visitors can take home when the holiday is over. A far cry from more traditional vacations spent lounging on a beach or poolside chair. Westin hotels, for example, recently launched a Well-Being Movement and even Las Vegas's MGM Hotel has Stay-Well rooms. This article focuses on this trend and spotlights certain hotels around the world and the specific services they are providing for the growing number of health-conscious visitors. READ MORE

The word “engage” has several definitions. However the one that best fits our objective as hotel owners is “”to get and keep someone's attention or interest.” In order to do this we must create experiences that first gain our guests' attention. We then must also implement them successfully. If we do these things effectively we draw our guests back time and again. At the same time, we can build a network of advocates. These supporters can become our fans and will attest to the fact that our hotel is much more than a merely a place to stay. READ MORE