
Well into the third quarter of 2014, we can now safely say that this has been the year of meta-search. With consumer loyalty being diluted by their concern over value for money, meta-search has become the platform of choice for travellers starting their search for accommodation. From Google to TripAdvisor to Expedia and Priceline - everyone is investing heavily in the meta-search platforms, and the distinction between the traditional online travel booking sites and travel rate aggregators is getting blurred. READ MORE