Event technology has been simplifying life for planners since the late '90s as entrepreneurs have used the most advanced tech to solve industry pain points, and to respond to constant demands from planners for new functionality. This article looks at 15+ years of event technology advancement, comparing old and new methods, offering anecdotes on tech adoption's early successes and challenges, and looking ahead at how technology will continue to change the meetings & events industry. READ MORE

With the power of the internet, business doesn't need to be conducted face-to-face. Even with this grand technological advancement, however, the act of meeting in person is still a highly productive activity. And oftentimes we overlook the impact of personal hotel spaces on the overall conference experience. By incorporating several key upgrades to guestroom design, a meeting or convention attendee can be better connected, work more effectively and have an elevated mood while staying at a property, thereby improving guest satisfaction, word of mouth and overall demand to allow for an increase in ADR and in turn revenues. READ MORE

As hotels implement Corporate Social Responsibility (CSR) initiatives focusing on economic, social and environmental issues, the long-term success of these programs is dependent upon wide-spread, sustained action across the organization. This change can occur only when employees buy into and support the program. The idea of engaged employee has been studied broadly in organizations. This article examines the idea of employee engagement as a concept to support CSR initiatives. In addition, the ideas of leadership and followership, sensemaking and organizational collaboration are discussed as conditions which engender employee engagement. READ MORE

Digital findability is one of the most important factors when it comes to your global hotel website. After all, what good is a beautiful, well-designed and translated website if travelers in other countries can't find it online? To position your global hotel strategically on a crowded world stage, you need to plan for and implement multilingual search engine optimization (SEO). From professional keyword selection to populating your website with valuable localized content, follow proven best practices for ensuring optimal search rankings in each target country. READ MORE

In today's world of 24/7 information access via smart phones and tablets, the next generation of hotel guests expects instant gratification and craves constant connection to the data and services they seek. This has significantly impacted the hospitality industry, as hoteliers are faced with the challenge of keeping pace with ever-increasing service expectations from guests through a growing number of outlets. In order to meet these expectations, hospitality organizations are examining internal processes and looking to new technology platforms to help boost efficiency and speed service to guests. READ MORE