
When Lee Goossens purchased Wickwoods Country Club, Hotel & Spa in 2010 it was bankrupt and empty. It is now an idyllic weekend getaway for fitness enthusiasts, walkers and tennis players - and the hotel is also attracting both corporate and wedding guests. This article focuses on the advantages and the challenges facing boutique hotels in a market dominated by big brands - and highlights the interesting history of this boutique hotel, showing how Goossens, with shrewd business acumen, an innovative investment plan, and a $2million renovation, has turned things around by responding to trends and focusing on quality and top-notch customer service. READ MORE