In my last article, I wrote about the importance of diversifying your customer base and how the LGBT market offers great opportunities for hotel operators. However, to be successful in this market, or any market for that matter, it is critical that you know who this market is and what they are looking for. Without this, you will not be able to successfully meet their expectations. READ MORE

Every hotel around the world wants one thing: to sell inventory. Now we know that not all hotels can possibly operate at maximum capacity around the clock, but how can we quantify the costs and benefits while operating at capacity? We all know that maximizing revenue by selling all available rooms is ideal, but analyzing the smaller details can result in the accumulation of thousands of lost dollars. And what are we doing to combat losses generated by last minute cancellations? READ MORE

In any business sector there exists the possibility for unethical behavior. In the hospitality industry, this behavior can consist of overcharging, infringement of guests' property, overbooking, charging for unused services and supplying misleading information in websites and brochures. The elimination of such practices can not only safeguard a businesses reputation, but can also add to its longevity. Scott Nadel has created a company culture based on ethics and self-development. In this article, read about how his innovative strategies are creating a new framework for the workplace in hotel business culture. READ MORE

Hotels are making more decisions with less information, more rapidly than ever before. The difficult truth is that 75% of Groups do not meet their contracted rooms pickup. This fact, coupled with meeting planners consolidating the RFP process with a small number of companies and the proliferation of widely distributed leads via automated platforms makes the group meetings business extremely difficult. There is a solution to the challenges hotels are facing in the group/meeting industry, and the answer may not seem obvious at first. The solution is an ox. READ MORE

Research indicates that a planner's experience with a CSM is one of the main reasons they will rebook with a venue for future events. A well-rounded CSM can help increase the ROI for hotel executives looking to grow their event/meeting business to compete with other surrounding venues in their area. CSMs are extremely valuable resources to planners coming into an area and play a vital role in securing repeat business. READ MORE