
While it still retains its price-setting function, hotel revenue management has become more integrated with other hotel operations, including function space and restaurants. Additionally, revenue managers must take into account the industries diverse distribution channels, particularly those provided by online travel agents, which themselves offer different pricing and distribution strategies. Two other frontiers for revenue management are making use of the increasing flow of customer information from big data and managing the effects on price and demand that result from customers' postings on social media. READ MORE