HOTEL BUSINESS REVIEW

LIBRARY ARCHIVES: Search for articles here

 
Search articles by Topic
Search articles by Author    
Search Authors by Topic    
Sherry Heyl

Now that everyone has the ability to be an online publisher and reviewer, the story of one person's experience is no longer limited to who they know. Stories can grow into worldwide Internet sensations. There are also no shortages of sites where a guest can express their opinions to other travelers. TripAdvisor leads the pack, but there's also Priceline,Orbitz, Expedia, hotels.com, booking.com, and many other smaller players, not to mention the reviews that pop up on Facebook pages, Google plus, and within Twitter and Instagram streams. READ MORE

Ken Hutcheson

Choosing a landscape company can be a daunting task for property managers and owners, and knowing when it's time to switch can be even trickier. But choosing a contractor that can help you make a great first impression to your guests is a mission-critical task. Your landscape is an extension of your brand, so you must identify a landscaper who understands your vision, and quickly part with those who don't. READ MORE

Kelly  McGuire

It's a great time to be in revenue management! Demand is up, rates are raising, and the revenue management discipline is getting attention at the highest levels in the organization. After five years of economic growth, organizations are feeling comfortable enough to invest in people and resources to improve decision making. Revenue management has always been at the center of data and technology investment in hotels. In 2015, revenue management has the opportunity to guide organizations to the processes and investments that will make the most impact on revenue and profits. READ MORE

David Tossell

Your customers' behaviors and expectations are changing -- and, unless you react, this is costing you money. You expect customers to pick up the phone, go and thumb-thru an (perhaps) outdated guest services book. Fewer and fewer customers conform to this behavior. This drives customers to pick up their mobile device and browse for information. And once on their mobile devices, the hotelier loses control over the guest experience. But, now you can fight back READ MORE

Vanessa  Horwell

What is emerging as the biggest mobile-powered technology opportunity for the hotel industry in 2015? To borrow a phrase from the real estate world, it's "location, location, location." Hotels -- by their very nature - are about location. And location within the context of hotel marketing today is increasingly defined by the mobile device: a smartphone or tablet (and increasingly both) that now always accompany a traveler or guest into a property or resort. Free to email, text, chat, shop, search, snap or even sketch from almost anywhere through their mobile device, today's travelers and hotel guests expect the places they visit - including hotels - to reciprocate. READ MORE

Coming up in March 1970...