Hotel marketing executives should now start viewing social media as a distribution outlet for owned media rather than a stand alone marketing strategy as social media giant Facebook makes you pay more for renting on their own real estate. READ MORE

When the second World War ended West Berlin was an island surrounded by East Germany. In order to help stabilize and make West Berlin self-sufficient (as they were afraid it would be taken over by the Russians) the Berlin Government supported by West European countries `decided in 1965 to start discussions about an overseas import trade show. The ITB means “International Tourist Exchange”. READ MORE

Hotel facilities face a multitude of unique risks not always present in other industries. That unique set of risks creates an ever-changing demand to firm up your business operations and remain vigilant in your security and emergency response plans. With the rise of new threats constantly evolving, one of the most effective ways to protect your guests, employees, hotel operations and your facilities to is conduct a thorough risk assessment. After all, it's impossible to know the threats and vulnerabilities that affect your safety and security if you don't reasonably identify them in the first place. READ MORE

Mobile connectivity is becoming an increasingly important topic amongst hotel executives worldwide. Today, guests demand the same level of connectivity that they would find in their own home or workplace. As a result, hoteliers are looking to understand what steps they need to take so that they can upgrade or install the wireless infrastructure that is best for their property and their guests. READ MORE

Marketing and Customer service are constantly evolving in the digital age and hoteliers need to evolve with it. Marketing continues to be “anticipating the wants and needs of customers and doing it at a profit” but also doing it with a digital mindset and with digital tools. The definition of customer service has changed from just providing excellent service to being able to react to customer needs through digital communication. At R.A. Rauch & Associates (RAR), we have three main tools that help drive our marketing and customer service: READ MORE