With over nine out of ten of people selecting a hotel now consulting user reviews prior to booking, manage a hotel's online reputation has become essential. Based on multiple years experience helping hotels develop and implement their social media strategies, this article outlines how hotels can maximize the benefit they can gain from online review sites, offering practical tips and techniques to help maintain and enhance their online reputation. READ MORE

Sharing and communication are good, right? We learned that in kindergarten. Unfortunately, sharing and communication in the hotel industry are sorely lacking, at least when it comes to databases. Most hotels rely on multiple solutions to manage guest communication and feedback; when these solutions can't communicate effectively, the same kinds of confusion and misunderstanding occur as when people can't connect. READ MORE

Your employees are assets to the hotel or organization. All assets require maintenance and upgrading. Conferences, workshops, webinars and educational meetings afford opportunities to benefit the organization and the individual by providing that maintenance and upgrading. This article provides ideas to fully realize that benefit from these educational opportunities. READ MORE

Social media is evolving. Given how pervasive it now is for any and all hotel marketing efforts, we must change how we utilize these channels for the best results. Namely, we must recognize that social media are advertising vehicles, but with very different calls to action over other, more traditional platforms. Once you understand the passive nature by which social advertising functions, the tactics you employ will be clear as will the path to long-term success. Moreover, knowing that social media works as an advertising vector will hopefully reinvigorate your prospects in using traditional mediums to this end. READ MORE

Social Media starts at the beginning of the consumer buying process. It is imperative to building brand awareness, generating leads, and also retaining customers. Social Media platforms are used as an opportunity to engage with these users and assist in the decision-making process, given that the content is valuable and relevant. As the consumer continues learning about the brand and product through social media, this exposure results in assisted conversions, generating indirect revenue. After experiencing the product, the customer continues engaging with social media, building a sense of loyalty that turns them into a repeat customer. Through a process of trial and error, Paramount Hospitality Management Company (PHM) has learned what engages their fans, and what doesn't. With a portfolio of three different hotels that have their own individual style and demographic, we have learned that the engagement received on Social Media is not only based on a specific audience, but the specific content you are sharing. Here are 6 key-elements of engaging content that have proved to be successful in the hospitality industry. READ MORE