
- Guest Service / Customer Experience Mgmt
- How the Hotel Industry Is Embracing Social Customer Service
As social customer service matures to become one of the main customer service channels guests are using today, engaging with customers on social media is a main priority for companies in the hotel industry. As hotels are becoming more and more innovative in terms of technology and mobile access, guests now turn to channels like Facebook and Twitter first when complaining in real time, about a travel and lodging issue. Below outlines how hotels can maximize the benefits of social customer service, as they show guests that customer engagement and guest experience is their number one priority. READ MORE