How can travel marketers learn and understand their customers' multi-screen, multi-channel behavior to better engage them? What best practices and marketing tactics will help marketers grow revenue in this increasingly fragmented landscape? To overcome these challenges, today's travel marketer must gain these three competencies in order to deliver personalized experiences.... READ MORE

We have seen it all over the Internet and the news stations: California is facing its fourth year in a drought, and it is affecting every resident and every business in the state. The economic and financial consequences could be disastrous if water conservation strategies are not implemented immediately, and the state has promptly mandated that everyone do so. The hotel industry is one of the country's biggest users of clean water, out of all types of commercial and institutional facilities, according to the U.S. Environmental Protection Agency. Unsurprisingly, most water is used for bathrooms, laundry, landscaping and kitchens. This is the perfect opportunity to take heed of the moment and reduce your property's water usage. READ MORE

A hotel executive's greatest professional challenge is also the easiest to overcome: The fear of public speaking, whether as a featured guest at an industry event or as an extemporaneous host, without even a rostrum to lean against or a podium to hide behind, in which the speaker thinks he or she must deliver a set of remarks with the baritone of a King or the authority of a Queen (see, respectively, Dr. Martin Luther King, Jr., or King George VI or Queen Elizabeth I), summoning the spirits of slaves or rousing a people encircled by Nazi slave drivers, or dispatching troops to defend an island nation, when, in fact, this speaker - you, the hotel executive, who will walk to the dais - only has to say a few things before dinner and after dessert. READ MORE

The key to a successful, flourishing and sustainable enterprise, in our still somehow workable and work oriented society, is to have a very open mind, an extreme empathetic view on the happenings on this planet, being able to see how well connected everything is, open to the organic development of life, and able to communicate with all available senses; and there are more than just the basic 5. Without these qualities, any business and/or personal relationship will simply not survive if any of the above points are not a given. READ MORE

Imagine yourself in 2020 wanting to book your next holiday. You are in the kitchen making dinner and, as you are great at multitasking, you ask Google to research hotels in your shortlist of holiday destinations. By this time, Google will know pretty much everything about you: your likes and dislikes, who your friends and family are, your hobbies, the TV programmes and films you watch, the restaurants and bars you visit, even how you spend your spare time. So, Google will be able to make some very smart deductions on what information to show you. READ MORE