
Microbiologist Rene Dubois coined the phrase “Think globally, act locally,” and that maxim certainly applies to the hotel industry today. Increasingly, hoteliers and especially their food and beverage operations, are seeking to retain brand consistency while adding local preferences. It's a delicate balancing act. Why is this balance so critical? For hotel brands such as Hilton Worldwide, consistency signals that guests know what to expect from their stays, which helps establish customer loyalty. Underscoring this, a December 2014 American Express Global Travel Survey found that 78 percent of business travelers consider a hotel's brand to be the most important factor when booking a hotel because it promises consistency. READ MORE