
- Meetings & Events
- How Hotels Can Use Technology to be More Competitive for Group Business and Win Repeat Customers
When hotel technology is mentioned, planners often think of audio-visual and Wi-Fi coverage in meeting and guest rooms. Those things, however, comprise only the tip of the tech iceberg; as hoteliers know, the real technology accomplishments begin way before attendee arrival. For the business of putting heads in beds - and groups in meeting rooms - the industry increasingly relies on technology that is itself evolving. In only a few short years, for example, data storage has evolved from proprietary servers (something you can spill coffee on) to virtual "cloud-based" technology, which allows for exponentially more data. READ MORE