HOTEL BUSINESS REVIEW

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Michael Koethner

A Grand Opening of a hotel and/or wellness enterprise ought to be something very exciting and beneficial for everyone involved. It should reflect a strong sense of worldliness, creativity with an architectural and interior design touch of complete alignment, effective and well-thought planning, efficient and structured organization, a sense of familiarity and a feeling of having arrived home. It is through the alignment and the inclusiveness of all parts, where the whole presents itself, and thrives in total harmony, peace and abundance with everything the endless universe has to offer. READ MORE

Tom O'Rourke

Hotels that offer customizable and event-specific mobile apps for meetings provide high levels of service to their guests and leave lasting impressions. Today's business professionals demand technology savvy venues for their conferences. Providing an event app can give a venue a competitive advantage over other possible venues. Hoteliers, meeting organizers, and attendees all benefit from using a mobile app because it easily provides a convenient information center that adds value to the event experience as a whole. READ MORE

Michael Sturman, Ph.D.

Technology forms a bridge between the complementary goals of tradeshow exhibitors and attendees. A survey of more than 2,500 tradeshow participants finds that exhibitors are focused on building client lists and showing new products, while attendees visit the show primarily for educational purposes. Tradeshow venues are increasingly seeking the technology "sweet spot" that connects the two groups despite their contrasting agendas. READ MORE

Claire Repass

There is no stopping the sharing economy train, and the route that conductors like AirBnb are navigating cut directly across the existing revenue paths laid by hotels. It's no longer an option to ignore the presence of the sharing economy, nor is it wise to fight against it. Managing the horizon of this rapidly changing marketplace, however, is where hotels will find their greatest strength. By tailoring the consumer and corporate travel sectors with a personalized service strategy, and looking across the tracks at AirBnB's best practices, your hotel can both compete and flourish in light of the sharing economy. READ MORE

Kevin Iwamoto

Ask any hotel executive what their top goals are and they will unanimously say driving more revenue from group meetings, selling more room nights, and increasing market share. Hotels can't just keep hiring sales headcount in order to increase market share, generate more leads, and respond to eRFPs. Additionally, the coverage they would need to expand market share is cost prohibitive and daunting at best-especially overseas in Asia-Pacific, Latin America, Europe, the Middle East, and Africa. READ MORE

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