SEO (search engine optimization) is a long-term strategy. There are no quick wins. There are no shortcuts. You won't see success for months, or even years. You need to be ok with that. Think about SEO like investing in the stock market. Sure, a few people get quick wins, but for most investors, they only find success after years of investment in mutual or index funds. You will only find success with SEO if you understand that you are in it for the long-haul. READ MORE

We are living in profoundly extraordinary times and in order to get the most out of it, everyone must fully and completely step aside and leave the constraining and very limiting realms of mundane and irresponsible thinking, behavior and systems, which society has created for itself. People are coming to terms with the painful truth that they have given away all sacred and inherent knowledge and wisdom for the sake of a fake and restrictive safety net that in fact does not exist. READ MORE

The act of providing accommodation to travelers has been around for a very long time. But whilst actively selling and marketing hotels and resorts have been going on for some time already, revenue management in that context started only recently. In addition to being a relatively new function in the industry, the scope of revenue management has changed and increased at an incredible speed. In the past, revenue management focused on optimizing RevPAR using the right time, with the right price, right product, for the right customer and with the right channel approach, in isolation of other functions. This is no longer sufficient today. READ MORE

Hotels are no strangers to Revenue Management (RM). They were among the first industries to embrace Revenue Management, albeit by focusing exclusively on yield management. Retailers took notice and decided they, too, should employ Revenue Management, but weren't certain how to do it since they didn't have perishable inventory like hotel rooms. Instead, retailers zeroed in on price elasticity, giving birth to price optimization. However this time it was hotels that took notice. By the early 2000s, they were swiftly adopting price optimization of room rates and again transforming their industry. While this strategy has paid handsome rewards, it's time again for hotels to emulate retailers - and even consumer goods companies - if they want to conquer the next frontier of Revenue Management. READ MORE

Disrupters and brand loyalty are the jargon de jour among retail based industries. Even loyalty is making its metamorphosis into the more descriptive recognition. The jargon is evolving in an attempt to keep pace with its ever-changing environment as brands struggle to gain and retain the fleeting attention of consumers bombarded with messaging. Retail sales is more than the sum of its product. It is a masterful and complex interlinking of imagery and awareness that lead the consumer to purchase and advocate within their social circle. You are what you buy. The hotel industry is a retail based industry and savvy marketers are using retail based modeling to grow consumer's share of wallet and brand loyalty. READ MORE