
When compared to older generations, millennials may not be the most well-traveled group, but they are on their way to becoming top travel consumers. According to a Harris Poll survey, millennials, those born from the early 1980s to the early 2000s, already plan to spend about $226 billion on travel this year. For this reason, it is important hotels and restaurants truly understand the consumer power of millennials, and the importance of capturing and keeping their business. READ MORE