Loyalty programmes have been around since 1981 and have evolved from simple offerings to customised offers for customers in exchange for their continued patronage. This is facilitated by the advent of a more complete single data view of the customer, long sought after by hotels and hospitality related companies. The obtainability of rapid results from complex data mining techniques have now enabled us to reach the point where we can customize offers for customers and reward them in ways that are specific to their needs and desires. READ MORE

When hotels are victims of data breaches, they take a hit to their reputation as well as to their bottom line. When they do not have a data breach response plan, proper security and a specialized insurance policy to adequately protect them, they find the consequences are even more severe. They struggle to respond quickly and accurately, and discover they are exposed to liabilities far beyond what they imagined. It's time hotels large and small recognize and prepare for what's happening in the hospitality industry. READ MORE

A hotel manager's job has never been simple. The more so in these changing times. More vocal clientele, the advent of social media and changing attitudes of the humanity at large means more possibilities of suffering very harsh verbal abuse from unhappy customers. How does a hotel manager cope up with this without letting his personal ego suffer and without letting his peace of mind be affected beyond a point? The article narrates a true story and a genuine attempt at separating work persona from personal ego leading to less stress and better results. READ MORE

The whole matter of promoting your product is in the hands of the social media platforms that are relevant to your business and a big part of that is delivered by the social proof phenomenon. The power shift is not just monumental, it is completely out of the hands of the business as far as directing promotion strategies are concerned. Businesses now are forced to focus on the products and services they offer and the value perception they bring to the customer which hopefully will translate to better revenues and therefore a healthy ROI on promotions that are carried out through social media communication engines. READ MORE

The first step to social success is figuring out where to be, and even more importantly, why. Social media can be overwhelming at first. There are many different platforms organizations can use to deliver their message to the public. From Facebook to Twitter, Instagram to Pinterest, professional networks such as LinkedIn to video-orientated channels such Periscope, Vine, and YouTube - there are endless opportunities out there for businesses to interact with their consumers (and that is without diving into extremely specific niche oriented channels). READ MORE