Owners, managers and all professionals in the hospitality must understand that negative reviews can damage your online reputation, hurt your credibility and cause you to lose potential business, especially if the review specifically names an employee or your property's name. Conversely, positive reviews that promote your online reputation are fundamental building blocks for success within the industry. It's extremely advantageous and essential that hotel staff, at all levels, engage in reputation management practices to understand its importance in more depth. Reputation management training includes four important key aspects: creating a brand image, social media, customer recovery and online market recovery. READ MORE

Sales associates often operate on the periphery of hotel organizations with their sales methods and negotiation tactics shrouded in mystery from the rest of the team. Their efforts are nonetheless instrumental towards bringing in meetings and group business, and better communication is necessary with other on-property operations to ensure that guest service is never compromised. Ten strategies have thus been outlined to both heighten internal communications amongst different departments and increase sales performance. READ MORE

Though the phenomenon of Americans retiring in Latin America began 25 years ago, it has accelerated in recent years. The 50 plus category is actively searching for safe and secure places in which to retire. Resorts located in the countries in this region can attract those searching for places to relocate by enticing them to use the comforts and resources of your hotel as a base, while they explore the region and its living options. By reaching out to this exploding market through a comprehensive marketing program including sales and public relations program initiatives, you can build customer loyalty. READ MORE

From guest services and operations to conference space and poolside dining, the need for a complex, connected and dependable network is critical to the success of any hotel. But without the proper planning, installation and maintenance, your network may be underperforming and not capable of handling the demand that is increasing exponentially by the day. In this article we explain why hiring a managed network services provider with certified project managers for your technology installation can help control costs, mitigate future risk and alleviate the burden of managing multiple vendors so you can open with confidence. READ MORE

When Google and other search engines changed their algorithms to be based on semantic search, branding, content marketing and social media took on a new role and a new level of importance. This integrated marketing mix can seriously catapult your hotel brand ahead of your competitors. I know, it always has - but even more so in the world of semantic search. Social media can help a clearly defined brand create true and authentic connections to a band of followers who, when ready to make a purchase decision, immediately consider your brand. READ MORE