
Think of a hotel brand, and it's a sure bet that far more than its logo will come to mind. From the initial booking of a room, to interactions with the valet, bellhop and reception desk staff, to the overnight room's comfort plus amenities, and right through to the check-out process, hotel brands are banking on providing an enhanced guest experience, overall. Certainly, the design of a hotel matters to its brand, but design alone cannot sustain a brand. It can, however, elevate the experience from start to finish. READ MORE