
- Architecture & Design
- Adaptive Re-Use of Existing Facilities: Instant, Authentic Architectural Character
Hotels have long been a piece of the urban fabric, but more often than not they keep to themselves, so to speak, through both design and programming. Aware of the locals, but inward-looking and more focused on the happiness of their guests; in the city, but not really of it. And that's been a function of the industry's decades-long branding and business model: Provide guests comfort through universal similarity no matter the location, from architecture to furniture to amenities. Yet travelers are in search of unique and authentic experiences, moments rooted in the essence of wherever it is they're visiting. READ MORE