
This article discusses the overall benefits for hotel owners and managers of partnering with their local jurisdiction to promote sustainable tourism. Such a partnership goes beyond the typical relationship with the city's CVB in that it directly includes city departments and ideally the mayor's office. The partnership may take many forms; the type expounded on in this article is based on promoting environmental certification by a third-party to tout the hotels' and city's sustainability credentials. The city's support may come in the form of in-kind service and promotion or actual grants to subsidize program costs, such as for certification fees. READ MORE