
Good restaurants are often known for something that they do really well. Perhaps they always have the freshest fish, their pasta is handmade, or the service is unparalleled. Travelers who return to a hotel or restaurant they loved on a past visit, frequent their past favorite places because they want to relive their past experience and positive past memories. Restaurateurs face a delicate balancing act in menu preparation when choosing to innovate vs. maintain their status quo and past consistency. What steps can you take to meet the expectations of travelers and regulars alike? READ MORE