Airbnb is less than a decade old, but it has already begun to make waves in the travel industry. The online marketplace where individuals can list their apartments or rooms for guests to book has been able to secure a surprisingly stable foothold for itself. This has caused some hoteliers to worry that there's a new competitor in the market with the potential to not only take away market share but drive prices down lower than ever. Let's take a closer look at how Airbnb fits into the industry right now and then walk through the steps of the ways your hotel revenue management strategy can be adapted to the age of Airbnb. READ MORE

Since revenue management is a relatively new and still-evolving discipline, it lacks the dedicated curriculum and the focused and formal training and education found in most schools. That makes it even more important that owners and operators remain on the constant lookout for revenue management talent-and should be prepared to seize it when it arises. The revenue management professionals in the director and above positions are working and are (for the most part) very good at their jobs. Do you have a catering assistant whose first question each morning is 'Did we sell out?' If so, you may have just found your next revenue manager! READ MORE

Hoteliers, marketing directors, and revenue managers in particular are continuously learning how to put the pieces of the puzzle together when it comes to creative and effective options for selling out room nights. Numerous challenges arise with the plethora of new distribution technology, which complicate the process of directly reaching the guest, or even controlling a hotel's presence on the variety of brand and third party websites. READ MORE

The U.S. Hispanic market is growing in both size and purchasing power, and it is an audience that should be top of mind for major hotel brands. As the largest ethnic minority in the country, this group of 57.5 million represents 17.8 percent of the total population, and is projected to increase to a whopping 28.3 percent by 20601. And with annual hotel openings tripling over the past five years, it makes sense to look at new guest segments to fill all those new rooms. READ MORE

Health and wellness experts represent a profitable branding opportunity for hoteliers worldwide. Featuring specific experts or forging alliances hotels can separate themselves from the competition and increase bookings among a new group of travelers and millennials. Hotel executives have an opportunity to leverage the physical equipment at their disposal, namely, the gyms and fitness centers within their respective properties and resorts. READ MORE