
Technology continues to advance in the 21st century with an increasing expectation that industries stay up-to-date on cutting-edge trends. The fourth industrial revolution we're moving into is making a monumental shift to embrace: intelligent personal assistants, augmented and virtual reality and artificial intelligence (AI) and machine learning. We've seen hotels already dip their toes in these subjects with voice controls in the guestroom, virtual reality tours in the pre-booking process and delivery robots moving through hotel hallways. This article will zero in on the benefits and uses of AI as well as a look toward the future. READ MORE