The digital revolution is upon us. If you are still in doubt about the truth of that statement, just look around (or up from your phone) and the evidence is all there in front of you. Everyone is constantly connected, seeking immediate access to whatever information, product or service they want and need. No longer do questions or requests go unanswered - every answer is available in the palm of your hand. In this article we will examine this consumer shift in the hotel industry and provide a few predictions for the future. READ MORE

Mobile geo-targeting is enabling the hotel industry to experience its own “Just in Time” revolution. Its use helps craft more accurate consumer profiles through location and behavioral data, which can amplify the effectiveness of current marketing efforts and open up an avenue for new efforts. And if hotels can successfully use mobile geo-targeting and clever marketing, they might be able to drastically improve their ability to fill vacant rooms—even, in some cases, at the last minute. This article delves into mobile geo-targeting and puts it in perspective for the hotel industry. READ MORE

Over the years, the pool of data sources hotels utilize within their business strategies has grown exponentially larger. The propagation of its importance within the development of short- and long-term vision and strategic planning has also become more commonplace than in years past. Innovative breakthroughs in technology and analytics mean organizations continue to see more opportunities to leverage data in meaningful ways. However, the alternative side is the steep volumes of data can be dauntingly large and intricately complex. Organizations that focus on using the right types of data -- with an infrastructure that can effectively leverage it -- can confidently reach ambitious profit goals. READ MORE

Do you know at what point your hotel is neither making money nor losing it? Do you know what fixed and variable costs are in relation to total sales, room revenue, restaurant seats sold, rooms sold and occupancy? If you answered no to any of these questions, you need to understand how break-even analysis can aid in determining your hotel's short and long-term financial profitability. . This article will provide a definition of fixed and variable costs so as to aid in the calculation of a hotel's break-even point. READ MORE

For hotels, motels, and resorts, insufficiently insulated windows can be a serious problem that literally sends profits “out the window” in the form of excessive heating and cooling bills. Additionally, hotels located near noisy streets, highways, train tracks, airports or urban city walks, keeping external noise from penetrating into what should be the quiet, peaceful sanctuary of the guest room might seem an impossible task. Whether hotel owners seek to reduce heating / cooling energy costs or protect their customers from invasive external noise or both, soundproofing existing windows rather than replacing them, is now an option. READ MORE