Luxury travel is one of the most lucrative segments for hoteliers, but success depends on publicizing that you are innovating and a market leader. A travel public relations company that specializes in hospitality PR monitors the emerging trends worldwide to best position its hospitality clients for success. These trends shift quickly in today's digital environment, so it is vital to stay abreast of them by subscribing to Google Alerts, and regularly reading top media outlets like Skift. It is important to position your property in the context of trends, because that is what will perk up the ears of editors, journalists and the all important bloggers. READ MORE

With 2018 underway, we know that travelers will increasingly be looking for ways to extend their business trips into personal vacations. Not only does this cut costs for many travelers since they are already there for business, but it enables them to get out and explore more places than they would get to otherwise. With “bleisure” rising in popularity this year, it's imperative that hotels take advantage of this growing trend and put strategies in place that target the appropriate demographic, boost occupancy levels throughout the year and encourage guest loyalty. Let's take a look at how hotels can help convert business travelers into bleisure travelers. READ MORE

Hotels spend a lot of time, money, and resources to ensure the satisfaction of their guests. Commercials insist that a certain hotel knows what their guests want before they themselves do, or that they offer customizable amenities to keep their guests feeling right at home. But are these tactics more lip service than customer service? Is there a better way to build customer loyalty? For a growing number of hotels, the answer is “yes,” and surprisingly, their focus isn't on the customer at all. The following article presents three reasons why customer satisfaction shouldn't rely on pleasing guests, where the focus should be, and the most effective way of doing that. READ MORE

Internal communication is vital for all businesses, particularly in the hospitality industry where constant communication between the staff is crucial. Furthermore, choosing the right communication tools is just as important as the communication itself. Today's mobile technology development has made it possible to use smartphones for a real-time instant communication just like a radio-based walkie-talkie. One of the most obvious benefits of a walkie talkie app is practicality since users don't need to carry around multiple devices to perform different functions that are required to get the jobs done. That said, there are several important things you need to consider first before deciding to switch to a walkie-talkie app. READ MORE

Travel is inherently mobile. It is, thus, no surprise that mobile technology has come to play a critical role within the hospitality industry. At the very least, our constant connection with home, work, friends and family is an absolute necessity no matter where we are in the world. But as our mobile technology dependency increases exponentially, so does our expectation as to what this technology can do for us. From tactical to exploratory, the hotel industry is constantly trying to adapt mobile technology to enhance the guest experience. That guest experience is multi-faceted, and the technology applications are accommodating accordingly. READ MORE