Is the travel industry forgetting one of the largest untapped niches? With 320 million single parents worldwide, the single parent family travel is a untapped market begging for attention. Gone is notion that single moms are poor. We work hard and play hard, but we require something unique …..for the travel industry to market to us! See what single parents demand from single parent family travel authority, Hillary Bressler, who has her ear to the ground on what single parents want when they travel. READ MORE

All communication available on the web - whether feature length article, tweet, or guest review - is classed as content, and it is a powerful tool. Leverage this tool to your advantage and you have the possibility to enhance your brand reputation, increase revenue and grow your business. As the quantity of web information has increased, so has the search for authenticity. People are savvy to advertising and marketing strategies, and want to hear real voices, and real guest feedback. To really harness this, every hotel marketer needs to know about this one thing: 'earned' or 'user-generated' content. READ MORE

As the appeal of unique experiences continues to drive the success of the Travel-Tourism industry, hotels and hospitality brands must adapt to defend the current trend of industry success, engage with consumers by using a visual, personalized, experience-oriented language, and connect with 2018 audiences across a social media spectrum over-saturated by industry growth. With experience surpassing product as a driving factor, hotel and hospitality brands must address the change in consumer perspective by highlighting the personalized experiences of their brand and property. Perhaps the most successful tool available to hotels to convey and market these new, 2018 "destination" brands is the highly visual, image-sharing platform, Instagram. READ MORE

Social media has become the new norm for hotels when it comes to free marketing. It's easily accessible, there is no acquisition cost, and almost everyone uses some form of social media on a daily basis. Yet now, with the added competition of influencers, ads, and the high standards that have been set, this once "free" marketing tool has become anything but that. It can be difficult to quantify how much money you should budget for your social media platforms to market your hotel, but there are some methods that make it possible to get a reasonable estimate of your social media ROI. READ MORE

With 59% of marketers increasing their budget to work with social media influencers, Influencer Marketing is going to continue to grow. We will see hotels getting feature stories on top blogs and/or highlights on influential social profiles. There are a variety of reasons influencer marketing is taking over, including more compelling and entertaining stories told to a targeted audience as well as the increased ability to measure the impact and affect behavior and drive conversions. Whether or not you can increase your budget, here are a number ways you can increase the value of your influencer marketing strategy. READ MORE