Artificial Intelligence (AI) is shaking up the hospitality business, and it is no longer just for big chains. It can help any size company serve customers better, increase operational efficiency, and cut costs. Learn about some of the leading edge ways AI is being used by hotels like the Hilton, the Wynn and the Four Seasons, as well as less expensive AI-based tools that can help even independents be better run and more profitable. READ MORE

The power of Influencers! Today's public relations for hotels move beyond traditional travel writers and third party media experts to a newly established sector of citizen journalism — the influencer. New strategies in the digital sector are being used to promote properties and increase bookings. The use of Instagram as a search engine has been ground-breaking in terms of hotel marketing and has opened up opportunities for non-traditional campaigns. Influencers have established trust among their cohorts, granting them the power to effectively market hotels and impact the travel and tourism industry in a significant way. The shift in the industry has encouraged hotels and PR firms to continuously move toward a more innovative, integrated space. READ MORE

There are many advantages to not only hiring freelancers but to develop long-term relationships with a team of freelancers. Many people have made freelancing a career choice and therefore have committed to ongoing training and developing their expertise in a specific niche. By working with freelancers, you're not only able to augment your staff but you will benefit from specialize knowledge and the diverse experience of the freelancer. Also, having a relationship with a team of freelancers enables your team to deliver projects on time, save money, and not over burden existing team members. Today, not only are freelancers benefiting from the freedom and flexibility that their choices offer, but so are the hotels they work with. READ MORE

Lighting has always been an integral part of hospitality design and has never been more important—or more challenging—than it is today. Advances in technology allow for much more flexibility, just as hotels try to accommodate the changing demands of their guests. But with careful planning, these challenges can instead become opportunities to create unique and memorable guest experiences. While all parts of your hotel should feel cohesive, not all areas should have the same exact lighting. The lobby, restaurant, meeting and banquet rooms, corridors, hotel rooms and exterior spaces all have different purposes and different lighting needs. READ MORE

In this article we will discuss current trends and innovations in the application of wellness technology to hotel guestrooms. Drawing from examples of the Stay Well Program developed by Delos and wellness initiatives from several hotel companies, we will examine various features, devices and equipment in a guestroom that promote health and well-being. Lighting, acoustics and air purification are shown to be key to guestroom wellness. Advances in sleep science will be discussed along with new innovative products that promote sleep for hotel guests. Finally we will take a glimpse into the future of wellness technology in guestrooms. READ MORE