The often variety of content streams can be bewildering for sales and marketing executives in developing a successful hotel PR and social media campaign. Launching an integrated approach that includes travel public relations and social media must engage and ultimately sell to your target market. This requires a systematic and diligent effort with sustained momentum over months and years. Fresh and creative initiatives will propel your campaign forward, but all of that happens after the foundation is in place. Monthly and quarterly reviews to ensure you are on track and succeeding in getting your message out is also necessary to continually calibrate the results. READ MORE

While sustainability and luxury were once considered contradictory terms, particularly in hospitality where heating and cooling comprise a large portion of a building's energy use, trends in customer priorities and technological advances have made it possible to offer guests luxurious stays while also minimizing environmental impacts and enhancing guest health and wellness. Indeed, as the push towards sustainability progresses, focus is shifting from merely reducing the energy impacts of a building to eliminating them altogether. As shown in Piazza Hospitality's Hotel Sebastopol project, net zero energy buildings, where all energy needed for operations is produced on-site, are now an attainable goal READ MORE

At Hersha, our commitment to providing the best service in the world is reflected in our 49 uniquely positioned branded and independent lifestyle hotels across the United States. Through the development of strategic programs, we create value for all of our stakeholders. One of our most valued strategic programs is Hersha's EarthView® - an industry-leading sustainability program that proves environmental and community stewardship are integral to building a successful business. Our approach to sustainability is based on the framework of a "triple bottom line" measurement process, evaluating how our hotels' sustainability and philanthropic efforts directly impact our communities, our environment and our finances. READ MORE

There is a monumental lifestyle shift-- what I call an ECO Renaissance-- that has been picking up speed for years. This behavior change extends to all aspects of life and began with a simple quest for individual wellness. With an inexhaustible amount of information at their fingertips, yesterday's easy-to-please customers have evolved into savvy, globally aware influencers, unwilling to compromise. They expect immaculately curated, conscious product offerings whether they are shopping, traveling, dining out, or exercising. This seismic shift in expectations offers hoteliers and hotel groups a myriad of opportunities to join the movement. READ MORE

With millennials representing an increasingly large share of economic activity, amenities are critical in several building sectors, hospitality not least among them. Millennials are looking for robust offerings of amenities, both shared spaces and in-room, that are environmentally friendly and geared toward health and wellness. This article discusses essential integrated approaches to creating and sustaining hotel venues that incorporate amenities programs that guests of all demographics will enjoy, and the staff and guest-facing communications methods essential to achieving sustainable design goals and inspiring brand loyalty. READ MORE