Westin is the wellness leader in the hospitality space. As the global demand for well-being evolves, Westin continues to develop new programming and experiences in lockstep with consumer lifestyle trends. Most recently, this has meant innovation around sustainability and the relationship between philanthropy and well-being, all with the ultimate goal of inspiring change in the hospitality industry more broadly. Westin's new campaign, Project Rise: ThreadForward, is an unprecedented sustainability initiative that collects, processes, and reweaves hotel bed linens into thousands of pairs of children's pajamas, closely aligning with Westin's belief that sleep and giving back are two core elements of wellness. READ MORE

While Total Revenue Management is primarily focused on implementing a holistic approach to increase your hotel revenues, the fact of the matter is that none of this is possible if you don't have the right technologies by your side. Whether or not your hotel has the resources of a five star international chain, it is essential for you to start using the latest technologies to make the most of a total revenue management approach. Using the latest software and systems will allow you to collect important and high quality data in a timely manner, and enable you to use this data to your advantage before it becomes obsolete. READ MORE

No one can have missed the current debate about plastics and the environmental problems this hugely convenient material causes. But how does this affect the hotel sector, and what do I need to do as hotelier to be part of the solution rather than be part of the problem? Only 14 percent of all plastic packaging is collected for recycling after use, and vast quantities of the rest escape into the environment. This results in a financial loss of USD 80 to 120 billion per year; and if the current trend continues, there could be more plastic than fish in the ocean by 2050 according to recent research. READ MORE

As more travelers continue to seek more authentic experiences and one-of-a-kind moments when traveling, hotels have the increasing challenge of standing out in a crowded market. This is even more true for the business traveler, who has high expectations. As a hotelier, it's important for you to understand what drives travelers to select your property to ensure you're your maximizing your occupancy and revenue. Furthermore, as the global business travel industry continues to grow year over year, hotels should consider re-thinking their strategy to tap into this lucrative market. By understanding business travelers' search and booking preferences, hotels can successfully drive more bookings from business travelers and differentiate themselves from competitors in a crowded space. READ MORE

Managing reputation risk in the hotel industry today is like operating in the reputational equivalent of a tornado zone. These are incidents that strike quickly and suddenly and are often beyond management's control. Anything from inappropriate or criminal behavior by guests to a hotel's response to a natural disaster can destroy a brand's reputation and impact its business in tangible, measurable ways. Stakeholders need to feel confident that the company has processes in place to mitigate these risks, prevent reputational damage and recover from it when it occurs. But how do hotels communicate that without inviting the attention of potentially malicious actors? READ MORE