While external consumer platforms like Yelp, Trip Advisor, and other social media network channels provide transparent, experiential guest reviews, they lack the often-needed, internal scrutiny. Understanding the mix of both customer reaction and operational efficiency can expose important cracks that impact performance. This article reviews the significance and value of unbiased, comprehensive, routine spa inspections and wellness program assessments. And how incorporating systems for “routine, reaction and review” can reveal critical insights pertaining to performance gaps, risks, volume and yield. These services can also help highlight new revenue opportunities and improve creative ideology, enhance profitability and guest experiences. READ MORE

As hoteliers and resorts rethink their retail shops in more relevant modern and inspired ways, David Ashen, founder and partner of interior design and brand consulting firm dash design, looks at how some brands are complementing and enhancing the hotel experience by creating sales venues and retail markets that connect to the property's brand and the local culture, while being meaningful to the guest. READ MORE

A number of reputational and institutional concerns have cropped up that make it harder for major hotel chains to attract top tier talent at all levels. This is particularly true of high quality younger candidates, for whom the perks offered by tech companies, including free lunch, casual offices and unlimited vacation, have become a defacto expectation. This article looks at the ways that the largest hotel organizations can dispel myths, overcome hurdles, and create meaningful engagement with the employees they most want to attract. READ MORE

Artificial intelligence (AI) has advanced to make it viable in businesses applications due to computing power, availability of data and underlying technologies (digitization, analytics, big data, deep learning). While AI is currently present in the hotel industry, applications are often focused on customer experience leaving opportunity for the industry to employ AI in central business processes like revenue management and demand forecasting. This article examines AI efforts in sales across industries to see where the hotel industry can adopt, and summarizes approaches for the hotel industry to prepare to integrate AI into sales functions. READ MORE

More Visibility = More Sales. It's really that simple. This simple principle is why PR is the best way to affect real change in your current sales conversion rate; it is a marketing tool that is designed specifically to increase awareness of your company in the hotel industry. It gets you in front of the people who might, one day soon, be your first customer (or your 500th!). This article will provide you with the ONLY two marketing tactics that start-ups need to boost sales of their tech solution to hotels today! READ MORE