Major hospitality markets like Miami are seeing a shift from hotel brands planting new flags in long-time popular beachfront destinations like South Beach to urban cores like Miami’s highly dense Brickell and downtown neighborhoods. Domestic and international brands entering and expanding in the region’s hotel market are gravitating to these thriving urban locations. Among the reasons why is the emergence of the live-work-play lifestyle that makes urban locations more attractive to both leisure and business travelers and the development of large scale, mixed-use projects that creates built-in demand and value-add synergies. READ MORE

Digital marketing execution is a major contributor to a successful hotel opening and requires engaging specific tactics and strategies as early as when the first shovel hits the dirt. Concord Hospitality's pre-opening digital strategy, themed "From Shovel to Shoot" by associates, emphasizes a digital marketing pre-opening checklist that begins when the first shovel is put in the ground and continues through opening day when the first official photo shoot occurs. This is a key driver in any hotel revenue generation game plan and will maximize future successes and early returns for all investors. READ MORE

Accurate demand forecasting is extremely important for a hotel as it drives strategic planning aimed at optimising sales, increasing operational efficiency, improving customer service and maximising profit. Predicting what the customer wants, anticipating the sales of products and services helps managers understand revenue opportunities and make informed decisions about pricing and business growth strategies. It involves attempting to gain an insight into the future while relying solely on past trends and present events. Forecasting is the scientific version of crystal gazing and while future events may deviate from past trends, the intelligent insights obtained from forecasting, provide a reliable platform to build upon. READ MORE

The hurricane season of 2017 brought with it destruction of near-Apocalyptic proportions. The Southeastern states, Texas and the Caribbean were hammered relentlessly with catastrophic winds and disastrous flooding. Like many businesses affected in the region, hotels and resorts are still working to recover from the damage and the right partnerships with insurers are helping many properties get back in business as they rebound from one of the most destructive storm seasons on record. In this article, we look at the 2017 hurricane season, its effect on the hotel industry and how the right insurance partner is essential to business continuation planning. READ MORE

Every year, some of the world’s brightest minds and most iconic celebrities assemble in Salt Lake City, Utah, to impart their knowledge, network on the surrounding ski slopes, and dance the night away at a private concert. The annual summit, put on by Qualtrics - one of the fastest-growing technology companies in the world - achieved record highs in attendance in 2018 with 7,000 delegates, perpetuating the company’s mandate to improve the quality of the conference content and the overall experience. How has this annual conference grown so quickly? It is all about the hospitality and a real focus on the guest experience, and this article will take a closer look at why the Qualtrics conference is so different from other business events. READ MORE