Most hotel spas don't sell a lot of retail product. In fact, neither do hotels. But with a downward trend in bricks and mortar retail and an upward trend in Wellness, there just might be a new opportunity emerging. Instead of retail being an afterthought, how about taking a Retail First approach? In so doing, you will not only increase your revenues but also go a long way to establishing your hotel as a genuine Lifestyle Brand. The future for hotel and spa retail is now. READ MORE

In today's fast-paced digital world, spas have become a respite from the stresses of everyday life. As wellness vacations increase, resort spas have positioned themselves as the perfect place to unwind and disconnect, even if just for a little while. Every part of the spa experience should be seamless and stress-free, but to complete the wish of the savvy traveler, spas must be the ones to connect in order to allow their customers to disconnect. Spas need the latest technologies and operating systems to function at the highest level so their customers can truly have a worry-free experience. READ MORE

Today's hotel industry is rapidly evolving to meet the needs of a digitized society. These efforts require mobile and global marketing strategies to reach customers at an unprecedented rate. Social media has become the go-to tool to foster visual communication and engagement with target audiences, and marketers can use social media to deliver digestible, consistent, and influential content to potential travelers looking for "Insta-worthy" accommodations. From working with influencers, highlighting service features, and understanding diverse markets, social media gives hotels a platform to distinguish their brand and expand their customer base faster than ever before. READ MORE

When I speak with my industry peers, asset managers and owners lately, they tell me that the number one thing keeping them up at night is the increasing cost of customer acquisition. To appreciate why that concern appears to be not just prevalent, but justified, we first need to take a step back and look at the bigger picture about what is currently taking place in the hotel industry. Understanding why rising acquisition costs are an issue-and appreciating some of the complexities involved in the strategic and perspective shifts that will likely be required to effectively address that issue¬-is essential for hotel professionals who want to continue to thrive in an evolving industry. READ MORE

In today's world of hospitality and hotel management, fostering the perfect work environment can be difficult. With a bevy of personalities and ever-changing expectations, managing a robust team is a crucial skill that team leaders must possess. In this article, Eliezer Quinones offers his insights on hotel management, building an enigmatic team, driving business through teamwork, and achieving goals. We will explore the best ways to communicate with your team, motivate your work staff, find value in their skillset, and more. READ MORE