
Is it still relevant to think of hotel spas as designated spaces within a hotel building? Any hotel owner, developer or manager needs to be reminded that while the term spa refers to a physical space the more compelling well-being refers to a specific value proposition. Guests are looking more for valuable experiences and less for specific spaces. Still, many hospitality projects overdevelop the spa space which then underperforms in terms of financial return. The well-being concept can be applied to any hotel at any location. The application of the well-being concept can provide hotel with added value in the competition for market share. READ MORE