Research shows that guests see spas as nurturing environments to escape, heal and reconnect with their body and spirit. Successful hotel spas are creating spaces that use a holistic approach to wellness to give guests a healing setting for personal transformation. Spas that focus on a true wellness approach will be differentiated from the competition and build a successful business model as well. This article will explore the future of hotel spas and their place in creating deeply healing experiences for guests by taking ancient practices, adding pure ingredients and integrating modern results-driven science. READ MORE

Virtually every time I speak on a hospitality panel or at some other engagement and the subject of wellness comes up, the same four questions come up, What is wellness anyway? Can I increase profitability of my spa by integrating wellness programming? How can wellness (and my spa) increase the value of my property? After all the investment involved in building a spa and integrating a wellness program, can I achieve an acceptable return on my investment? The answers to these questions is the subject we will explore in this article. READ MORE

The 2017 ISPA U.S. Spa Industry Study found that there are already an estimated 32,930 unfilled spa service provider positions in the United States. Massage therapists account for the largest number of unfilled positions with a total of 18,780 representing 57 percent of the openings in 2017. When looking at leadership positions, there were approximately 200 unstaffed full-time spa director positions and 1,030 spa manager positions. A shift in the senior living sector to become more mind-body-spirit-centric will naturally pull skilled workers from the spa and hospitality industries into senior living and healthcare. Conversely, the hospitality industry will begin to draw skilled employees from the healthcare and senior living industries. READ MORE

There are many approaches in interview techniques as part of your hotel recruiting strategy. For hiring managers looking to find the perfect candidate, the phone interview can be fraught with opportunities to inadvertently scare off the best prospective employees. This can happen for a number of reasons, all of which can be overcome with a bit of preparation and practice. This article looks at ways to get more out of phone interviews and as a result, you will spend more time interviewing the most qualified candidates and greatly increase your chances of hiring an A-player. READ MORE

Hotel operations rely on and profit from advanced technologies in areas such as the physical operation of a property, the communication systems we use daily, and in managing hotel operations, everything from staff scheduling and guest reservations to human resources and tracking return on investment. This reliance on technology will continue to grow, driven by our impulse to understand and serve guests in new and better ways, as well as external competitive factors. This article considers what is driving this trend and how we might approach our future in technology. READ MORE