
How do hotels and resorts maintain a competitive edge in the increasingly competitive Airbnb landscape? This article reviews some of the important and challenging operational and programming circumstances effecting hotels and resorts as they compete for the global tourism spend. Many times, this is like comparing apples to oranges. However, as Airbnb continues to expand their offerings, it is becoming essential for hotels to understand their own performance and comparative conditions. This article also reviews ways hotels can add value and differentiate themselves to boost capture by leveraging their principal and unique selling points. READ MORE