
The collection and analysis of data through sophisticated information systems drives most every aspect of hospitality operations, management and strategy these days. What data should we collect and what are the potential powers of its use? Within this emerging context, this article examines some everyday aspects of choosing, accessing and using this data in practical ways, including the importance of data validation. The goal is for all hotel staff, from housekeeper or concierge to the executive suite, to be more data savvy and feel more in control of these powerful new forces in the hospitality space. READ MORE