The discipline of revenue management in hospitality has evolved tremendously in the last 30 years. Rapidly changing consumer buying behavior has forced today's revenue managers to be extremely resourceful. The question though is whether your revenue manager is a first, second or third generation revenue management professional. And the answer is, if they are not third generation, your hotel is leaving money on the table. So how do you evaluate where your revenue manager fits in this evolution? There is one fundamental and pervasive element to examine, and that is the relationship between the revenue manager and the digital marketer. READ MORE

The landscape of the hotel revenue management is changing, requiring a shift in training and choosing the next generation of revenue leaders and how they operate. One of the critical elements of efficient revenue management is sufficient communication between revenue leaders and those that aren't as interested in translating data. Another is getting into the habit of applying the concepts of revenue management to all revenue streams for maximum profitability. To achieve total success there must also be a risk taken, and if done correctly, Hotel Revenue Management could elevate the entire hotel industry to new heights. READ MORE

For years and still today, RevPar index is the accepted, and practically the only, metric for measuring Revenue Management performance. There is latency in receiving Smith Travel® data, and there are limitations on how granular you can dissect the data. What if you could mine your own rich booking data to develop much deeper insights into how your hotel is performing? These insights go way beyond how you stack up to the competition. It can also identify missed revenue opportunities for each hotel including where you are performing well, but it can uncover how much better you could be doing. READ MORE

The quick pace of change in devices and systems powered by ever-advancing technology makes it a challenge when thinking about the design of a hotel. With today's hoteliers looking at innovative ways to incorporate rapidly changing advancements in technology in their properties to enhance customer experience and streamline energy consumption, David Ashen, founder and partner of interior design and brand consulting firm dash design, examines intelligent buildings and other forward-thinking hi-tech concepts leading the way in hotel design along with guest accommodation and amenities. The future is in smart or intelligent buildings and totally integrated systems that can do several things that enhance the guest experience and manage energy consumption, so costs are minimized. READ MORE

As kids, we are taught that honesty is the best policy, if you lie you won’t be trusted, don’t cry wolf and so on. In other words, we’re taught about transparency. In the recruiting world, transparency harkens back to the same lessons, and is just as important for the hiring manager’s reputation and the property’s reputation. “Transparency” means a number of different things to everyone, but when it comes to the HR field, it’s important to consider all of the potential implications. This article looks at five different places where hotel leadership has the opportunity to be transparent in order to attract and retain top talent. READ MORE