Humans and current hotel systems can't handle the complexity of big-data analytics alone. As the hotel tech stack of the future becomes a present-day reality, revenue managers and their leaders will depend upon automated systems, the most advanced artificial intelligence and revenue science to handle tremendous amounts of data and build innovative, customer-centric pricing and promotions strategies. In this article, we outline how hoteliers can drive their strategic future and build insightful, effective and agile pricing, promotion and distribution strategies to meet the ever-changing needs of their guests and enhance profitability. READ MORE

Technology has been dramatically changing almost every field and industry in the last couple of years and the hospitality one makes no exception. The transformation could be perceived as either positive or negative, but is undoubtedly disruptive. And the customers have no intention to wait for the industry to adapt. On the contrary, they require the best services possible. That is why, hospitality executives and the human resource departments have no choice but to implement efficient software in their operations and keep up with the ever changing environment in the field, keeping their employees engaged and their performance optimal. READ MORE

In the era of Big Data, the importance of a strong relationship between a hotel's Director of Sales & Marketing and the Director of Revenue Management can lead to positive revenue results while also fostering a highly effective sales team with positive group morale - or it can fundamentally handcuff a property's ability to successfully navigate today's hyper-competitive environment. High-performing DOSMs and DORMs should absolutely challenge one another routinely, approaching every disagreement as an opportunity to learn from one another and leverage one another's viewpoints to generate the best solutions to complex problems. READ MORE

Coaching relationships offer a pathway for personal and professional development. Many organizations expect their senior leaders and middle managers to coach their team members toward higher levels of performance, increased job satisfaction, personal growth, and career development. This internal coaching serves as an important employee retention tool as employees see a pathway for their career within the hotel, brand or company. More senior hotel executives can benefit from external business coaching from a professional coach. These relationships support an executive working on goals, strategies, and real-world, real-time issues that arise. This article focuses on the value of external coaching. READ MORE

The discount vs. reward debate is finally finished. Wherever discounting strategies work, a strategy that includes rewards will always work better. James Gancos, long-time hotelier and CEO of The Guestbook and Gopher, discusses how easy it is to drive RevPAR and market share with guest rewards while at the same time improving the bottom line. Gain an understanding of the powerful concept of rewards breakage and how it drives superior results. Learn why it's easier than ever to implement a guest rewards component to your revenue strategy, especially in light of clearly established customer preference of what matters most. READ MORE