
Hotel revenue management has been around for more than 30 years, yet adoption of revenue management technology has been slow. Although revenue performance is an important metric that drives pricing strategy and overall efficiencies, many of the tools and technologies available today make it difficult for hotels to measure their revenue performance and make smart pricing decisions. The solution: straight-forward measurement tools that can process real-time data to help hotels manage revenue and pricing. This byline will explore how technology is empowering hotels with strategic tools to optimize revenue management and help them make more informed decisions to better grow their business. READ MORE