
The pace of innovation and disruption is accelerating in our industry due to the significant changes driven by technology. The distribution landscape is more and more complicated, big data and prescriptive analytics drive efficiencies and improvements to revenue management software. The growth in technology over the last 10-20 years has significantly changed consumer's behavior and fundamentally changed how we do business. To be successful today and thrive in the future, the need for a holistic approach to demand generation, customer acquisition, channel strategy, and revenue optimization is vital. So what do we do about it? This article will endeavor to address that question. READ MORE