The spa and wellness industry continues to outpace other industries leading to greater and greater competition, particularly in the luxury hotel market. Spa operators today strive to stand out by differentiating themselves from their competitors and reinventing themselves to keep apace of the changing times. But they mustn't lose sight of their core identity. The successful spa brands and operators in this increasingly competitive market will be those who strike the right balance between innovation and staying true to the timeless principles that have always made spas so appealing. READ MORE

The preventive and alternative medicine sector and their importance and obligation to work together in order to assist humanity to move through these challenging times of renewal and renewed recognition, will allow us to find new ways of a healthier future environment. The potential of what can be done and achieved with preventive and natural medicine is yet to be re-discovered and explored. The spa and wellness environments provide the perfect settings in order to blend modern effective treatment techniques, advanced technology with mysticism and sacred knowledge. This is a melting point boundless, interesting, enticing, challenging but highly rewarding if done, performed and applied professionally. READ MORE

Wise employers recognize a culture of wellbeing is core to sustainable success. With the rise of wellness offerings within the hospitality industry, thriving employees are key to presenting the best service to ensure satisfied customers and guests return again and again. After all, overworked, overwhelmed, and unhappy employees won't be at their optimal to deliver quality service, eroding customer satisfaction. In the growing wellness movement, the key to profitability doesn't just lie in the bottom line; it lies with leaders who are committed to wellbeing, in themselves and their teams, and a thriving culture that goes far beyond ROI. Wellbeing Leadership has become a must. READ MORE

In segmentation and motivation modelling, hotel spas follow the standard approach – Doing their best to understand what current and prospective guests may be looking forward to in regards to wellness. While it is imperative to understand what their guests want, they also need to know what guests do not want. Many customers do not always make decisions based on what a certain spa treatment does or skin care product contains, but rather often, what it is not! Does this represent a 'reverse logic' of the same approach or do hotels spas need to revise their business models completely? READ MORE

So, you want to be a high-performing hotel revenue manager, but how much should you understand about analytics, and how much can be left to the scientific experts and automated technology solutions? Well, does being a safe, efficient driver really depend on that much technical knowledge of what's under the hood? Sure, you should probably know where to put the gas, but it's the mechanic we trust to effectively diagnose and repair major issues, and there's an entire history of trial-and-error innovations built into your vehicle that make it into the advanced machine you rely on to get from point A to point B. READ MORE